Cynthia Littleton Business EditorDr. Seuss has been busy of late.TV and movie projects tied to beloved characters from the inimitable children’s book author and illustrator have been popping up as frequently as Sneetches on the beaches at a time of heightened global demand for marquee content.Susan Brandt, president and CEO of Dr.
Seuss Enterprises, is in charge of the balancing act of making sure Dr. Seuss stays relevant to new generations. That requires fresh content that doesn’t tarnish the value of indelible works like “The Cat in the Hat,” “How the Grinch Stole Christmas,” “Horton Hears a Who,” “Hop on Pop,” “One Fish Two Fish Red Fish Blue Fish” and more.
Dr. Seuss was the pen name of Theodor Geisel, who died in 1991 at age 87. “We’re blessed with this beautiful IP, and we take that responsibility quite seriously,” Brandt explains on the latest episode of Variety podcast “Strictly Business.” “We also take really seriously the relationship that our fans have with this property.
We’re so unique. Generations have grown up with Dr. Seuss. It really represents childhood. And as such, you have to be very careful with what you do with this content.”Brandt is a former 20th Century Fox marketing executive who has been with San Diego-based Dr.
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