Viacom18 paid nearly $3 billion for the IPL rights. That price was an increase from the $2.5 billion that 21st Century Fox paid for the combined TV and streaming rights package in 2017.
Disney took over those rights when it bought Fox in 2019.Now, Disney has stuck back, albeit with a league of lesser stature.Barclay added: “Having a broadcast and digital partner for women’s events in India is a significant step forward in our ambition to accelerate the growth of the women’s game.
Disney Star presented impressive plans for the promotion of women’s cricket and they clearly share our vision so I’m incredibly excited by the size of the opportunity ahead.
Read more on deadline.com
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