Patrick Frater Asia Bureau ChiefDisney Plus made the greatest progress among premium streaming platforms in Southeast Asia in the first quarter of the year, according to new research.AMPD Research, affiliated with Media Partners Asia, said that the video streaming market leader remains YouTube with a 68% share, ahead of TikTok with 21% in Indonesia, Malaysia, the Philippines, Singapore and Thailand.
Premium (paying and ad-supported) video accounted for 10% of streaming minutes.The researcher uses passive measuring systems installed with permission on users’ devices as well as regular surveys.Within the premium sector, Netflix is by far the leader, accounting for some 40% of streaming time.
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