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Disney Plus Is Hiking Prices for First Time in the U.S. This Week

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variety.com

Todd Spangler NY Digital EditorDisney Plus is going to cost a bit more for streamers in the U.S. starting this Friday.As of March 26, 2021, Disney Plus will be priced in the U.S.

at $7.99 per month, up a dollar from the current $6.99, or $79.99 per year, compared with $69.99 for the annual plan previously.

It’s the first time the company is increasing rates for U.S. customers since Disney Plus debuted in November 2019.In addition, the three-way bundle that includes Disney Plus, Hulu with ads and ESPN Plus (available only in the U.S.) is increasing to $13.99 per month, also up a dollar.The Mouse House most recently reported topping 100 million subscribers for Disney Plus earlier this month.

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