EXCLUSIVE: Disney’s flagship streaming service, Disney+, and its established sibling Hulu lead the list of streamers in total TV advertising impressions in 2020, according to ad tracking firm iSpot.The rankings (see them in full below) define an impression as a verified playing of an ad on a TV screen for at least three seconds.
While it isn’t the most complete gauge of the marketing efforts behind all services, given the array of digital means of acquiring customers and viewers, TV remains the most important reach vehicle in the ad game.Disney+ racked up 18.3 billion impressions through December 20, a 425% increase over 2019 (a boost that isn’t totally surprising given how late its November 12 launch came in 2019).
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