Naman Ramachandran Sunil Rayan, president and head of Disney+ Hotstar India, has hailed the “tremendous strides” the streamer has made in its subscription offerings over the last two years.
Disney+ Hotstar is the SVOD market leader in the country by some distance. Speaking at the Asia Video Industry Association’s Future of Video India conference on Friday, Rayan said that the streamer has evolved from being primarily cricket-focused to a cricket-plus-entertainment model. “We’ve made a significant shift, both in terms of investments and the quality of entertainment that we’ve provided, that’s highly digital native,” Rayan said. “We’ve made tremendous strides.
We feel like we’re leading the pack when it comes to subscription offerings. And it’s all enabled by just providing consumer choices.” The choices include three tiers of subscription plans, a push into original programming from various Indian languages and licensing deals that feature a plethora of direct-to-digital films starring marquee names. “From a content perspective that we have always also tried to evolve and experiment, getting into different types of shows.
Read more on variety.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.