Patrick Frater Asia Bureau ChiefDisney is doubling down on its direct-to-consumer streaming efforts, a strategy that means some international territories next year will see the launch of the Disney Plus and Star packages.Disney Plus was launched in North America and certain international territories late last year.
It has already exceeded expectations by amassing 86.8 million subscribers.The conglomerate first hinted at a Star streaming service for international markets back in August, when CEO Bob Chapek teased a new “international direct-to-consumer general entertainment offering.” And it revealed more details as part of its mammoth investor day presentations on Thursday.Star is poised to be the ex-North American equivalent of Hulu, and.
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