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Cream Of Wheat, Mrs. Butterworth Confront Race In Packaging

18.06.2020 - 22:51

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etcanada.com

etcanada.com:

Colgate, Cream of Wheat and Mrs. Butterworth are the latest brands reckoning with racially charged logos. The soul-searching comes in the wake of PepsiCo’s announcement Wednesday that it’s renaming its Aunt Jemima syrup brand.

Mars Inc. says it’s also reviewing its Uncle Ben’s rice brand. New York-based Colgate-Palmolive Co. said Thursday it is working with its Chinese partner, Hawley & Hazel Chemical Co., on changes to its Darlie brand toothpaste.

The toothpaste, which is popular in Asia, was called Darkie when it was first introduced in the 1930s. Packages featured a drawing of a minstrel singer in blackface with a wide smile; a Hawey & Hazel executive came up with the logo after visiting the United States and seeing Al Jolson perform.

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