The media industry was expecting March Madness. What it got was absolute chaos. Just a week ago, two of the top executives in TV sports were talking up the NCAA’s annual men’s basketball tournament, one of the nation’s favorite sports events and an economic juggernaut.
Broadcasts of the March Madness games by CBS Sports and Turner Sports in 2019 generated a whopping $910 million in advertising, according to Kantar, a tracker of ad spending.
Advertising slots for the 2020 games had sold out, according to Sean McManus, the chairman of CBS Sports. Both McManus and Jeff Zucker, chairman of WarnerMedia’s news and sports operations, knew viewers across the U.S.
Read more on variety.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.