Condé Nast Uncorks 250 New And Returning Originals, Leans Into Livestreaming In Wake Of Met Gala & Oscars Red Carpet – NewFronts

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Condé Nast announced a record 250 new and returning originals across digital, streaming, social and audio platforms as well as a stepped-up investment in live events.Addressing media buyers at a NewFronts presentation at The Shed in New York’s Hudson Yards, execs said they are leaning into livestreams after what they described as two successful red carpet outings: Vogue‘s Met Gala coverage and Vanity Fair’s Oscars red carpet live show.Pam Drucker Mann, Global Chief Revenue Officer and president of U.S.

revenue, described the Oscars and Met Gala streams as “one-of-a-kind cultural moments.” Plans now call for stepped-up investments in streams tied to Allure Best of Beauty, Glamour Women of the Year and GQ Sports at the Super Bowl.“Our 2023 upfront offering meets the market with unmatched IP and content while delivering premium first-party audiences and performance measurement capabilities that work together seamlessly” Drucker Mann said.Agnes Chu, a former Disney+ exec who became president of Condé Nast Entertainment in 2020, said the company has sought to stay focused in a shifting marketplace. “In this crowded and ever-changing attention economy,” she said, “what remains constant is our audience’s desire for powerful creativity from the voices they trust and the brands they love.”The company has also expanded the availability of Condé Nast Shoppable, which enables ad partners to make money on videos distributed on Condé Nast owned-and-operated platforms and social channels.Condé Nast reported 14.3 billion total global video views in 2021, with monthly views now averaging 1.3 billion, up 18% over the previous year.