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China Box Office: ‘Soul’ Holds Its Own as Lunar New Year Pre-Sales Soar
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variety.comRebecca Davis editorIn China’s second quiet weekend in a row with no notable new releases, Disney/Pixar’s “Soul” continued to hold its own, managing a sixth place finish after 45 days in theaters as local consumers looked ahead to the blockbuster bonanza of the upcoming Chinese New Year.The key week-long holiday, which runs from Feb.
12 to 17 this year, typically accounts for nearly 10% of China’s annual national box office. It is of particular note in 2021, now that China has surpassed the U.S.
as the world’s largest film market while also remaining one of the only territories worldwide where ticket sales have notably rebounded in the wake of the COVID-19 pandemic.In a weekend where no film earned more than $5 million, “Soul” grossed.
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