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Celebrity Licensing: A Special Report

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variety.com
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Randee Dawn Nobody gets to be just a celebrity anymore. Whether you make movies, star in a reality television series, top the music charts or choose to share your passions via video platforms or in some other way, you have to be something of a Jack (or Jill) of multiple trades if you want real industry staying power.In other words, to hit that upper echelon, you may just have to be about the Business of Self, which in today’s media climate involves building a brand by capitalizing on the image your career has cultivated.“Celebrity Licensing,” the new 16-page special report by Variety Intelligence Platform, presented by City National Bank, explores three case studies of stars of varying stripes (including one who died in 1980) who tackled.

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