Elsa Keslassy International CorrespondentCritics Week, the sidebar dedicated to first and second features which runs alongside the Cannes Film Festival, is launching a new award.
Called The French Touch Prize of the Jury, the award is being backed by a French organization dedicated to promoting creative and cultural industries. “The French Touch is not just an economic sector, it’s also the French spirit, creativity, dreams and audacity,” said Critics’ Week.
The org said it aimed at gathering, connecting and aggregating talents from cultural and creatives industries in France.” Although Critics’ Week is an international film sidebar, it traditionally showcases many films directed by emerging French directors.
The other prizes handed out by Critics Week are the Grand Prize, the Louis Roederer prize of the Revelation, the best actor and the discovery prize of best short film.
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