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Rebecca Rubin USA Coronavirus film pandemic reports Rebecca Rubin USA

Box Office Slowly Sputters Back to Life After Coronavirus Closures

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Rebecca Rubin News Editor, OnlineAfter prolonged closures due to the coronavirus pandemic, movie theaters in the United States and other parts of the world are slowly starting to turn the lights back on, welcome patrons and hear their cash registers ring again.In modern times, opening weekend ticket sales have been the benchmark of success for any given movie.

But in a post-pandemic era, that metric will be less relevant. For one, movie theaters are limiting capacity to ensure social distancing, putting a cap on the number of tickets that can be sold over a weekend.

But beyond that, studios and movie theater owners will have to focus more on word-of-mouth — and not just about the film itself.

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