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Big Hit Entertainment, Home of BTS, and Universal Music Unveil Expanded Partnership, Including New Label

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Jem Aswad Senior Music EditorBig Hit Entertainment, the South Korean company that brought BTS to the world, and Universal Music Group today announced an expanded strategic partnership that will see the two companies working together to “increase opportunities for artists through innovation and technology, whilst expanding the global reach of K-pop music and culture around the world,” according the announcement.

The partnership includes a newly created label that will operate from Los Angeles and will work closely alongside teams from Big Hit America, Geffen Records and UMG to launch this project.Artists on UMG — the world’s largest music company — will explore enhanced “direct to fan” communications through Big Hit’s Weverse, a.

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