‘Better Things’ Star Pamela Adlon Teams With Thinx for Commercial Directorial Debut (EXCLUSIVE)

variety.com:

Ashley Hume Pamela Adlon has partnered with the sustainable period underwear brand Thinx for her commercial directorial debut.The Emmy and Peabody Award-winning actress, director, producer and writer helmed a series of spots for the launch of Thinx Teens, a new line of affordable period underwear products for pre-teen and teenage consumers.Adlon’s first commercial, titled “Saved by Sister,” will premiere online and on television Tuesday.

It will be followed up by the advertisement “Moon Landing” with the remaining spots to air beginning in 2023. Thinx Teens, which retail for $16 a pair, can be purchased at the company’s website and will be made available online at Walmart and Target later this year.

In “Saved by Sister”, an embarrassed young woman sits on a toilet while her mother awkwardly demonstrates how to use a tampon before her older sister intervenes and presents her with a pair of Thinx Teens. “Moon Landing” follows a kitchen table conversation between a middle-aged mom with her own mother, who is bemused to learn of the existence of “period underwear” and shares startlingly funny observations about how times have changed.The candid and realistic tone of the commercials may lead to comparisons to Adlon’s recently concluded FX series “Better Things.” As the parent of three daughters and a longtime fan of Thinx, Adlon described the partnership as a natural fit for her first commercial outing.

Having directed many of “Better Things” episodes over its five-season run, Adlon enlisted several members of the show’s former crew to help her create the ads.Adlon plans to further her abilities as a director with her first feature-length film, an untitled pregnancy comedy penned by Ilana Glazer and Josh Rabinowitz.