Emiliano De Pablos Last year’s release of the Atresplayer Premium pay TV platform involved stepping up Atresmedia’s bet on original TV content production, particularly in fiction series.Part of its transformation process from traditional broadcasting group to a digital content producer, Atresplayer Premium is giving the group a new distribution window for Spain and the rest of the world.With a remarkable presence in Spain and Latin America, Atresplayer Premium’s subscribers number has grown significantly from 140,000 at the end of last year to 253,000 in June.“It’s clear that direct-to-consumer is the way to go.
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