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AT&T Sells Xandr Digital Advertising Platform To Microsoft

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deadline.com
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AT&T Tuesday said it’s agreed to sell its global programmatic advertising marketplace, Xandr Microsoft. It said the agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft in the sector.“As the digital landscape evolves in a post-cookie world, Microsoft and Xandr can shape the digital ad marketplace of the future.

Xandr’s technology strategically complements Microsoft’s current advertising offerings and will help accelerate delivery of digital advertising and retail media solutions for the open web by combining Microsoft’s audience intelligence, technology and global advertising customer-base with Xandr’s scaled, data-driven platform,” said the telco, which under CEO John Stankey has

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