Despite the industry dust-up over WarnerMedia’s controversial 2021 theatrical-HBO Max release strategy, according to AT&T CEO John Stankey, the move was “the right call,” essentially “using the unfortunate set of circumstances around the pandemic for an opportunity to make lemonade out of lemons.”When asked this morning on the Q4 earnings call about the long term prospects of the strategy, which kicked off last month with the release of Wonder Woman 1984, Stankey launched into a defense.
While there weren’t any viewership numbers revealed about WW1984 on HBO Max in the face of its lackluster $148M+ global gross, AT&T did report that HBO Max subscriptions doubled in Q4 to 17.2 million compared with the third quarter, largely due to WW1984. “
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