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Apple Strikes Deal With Roku to Add Apple TV+ Button to Remotes

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thewrap.com

The Verge back in April, but the first look at Roku’s updated remote hit the company’s website on Wednesday morning. The Apple TV+ button sits alongside buttons for streaming rivals Netflix, Hulu and Disney+.

Terms of the Apple-Roku deal have not been disclosed, and both sides have been fairly quiet about the pairing. A Roku spokesperson declined to comment on Wednesday, and a representative for Apple did not immediately respond to TheWrap.

The deal likely isn’t cheap, though, considering Bloomberg previously reported Roku gets about $1 per customer for similar arrangements.

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