Jem Aswad Senior Music EditorWhile there’d been vague talk about an Apple music channel for years, it was still a surprise when Apple Music TV suddenly appeared at 9 a.m.
ET on Monday morning. Being an Apple product, of course it’s launching with a splash, starting off with videos of Apple Music’s all-time top 100 songs and following later in the week with a full day of Bruce Springsteen programming on Thursday, with videos and an hour-long interview by Zane Lowe culminating with a virtual event with 1,000 fans when the album drops.
But despite the big Bruce look, make no mistake: Apple Music TV is about hits, as Rachel Newman, the company’s Global head of editorial and content, told Variety on Monday morning, just 90 minutes after the new.
Read more on variety.com
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