audience track guidelines information

Apple Delays iPhone Opt-In Privacy Feature in Reprieve for Facebook, Snapchat Ad Businesses

Reading now: 926
variety.com

Todd Spangler NY Digital EditorApple is holding off on its requirement that app developers get opt-in permission before tracking iPhone users, which had been set to go into effect with the release of iOS 14 this fall.

After complaints from partners, the tech giant Thursday said it will delay that requirement until early 2021.Analysts said Apple’s postponement of the opt-in privacy requirements, specifically for access to the Identifier for Advertisers (IDFA), will give app publishers like Facebook, Snapchat and Zynga more time to comply with the new rules — and avoid a potentially sizable drop in Q4 ad revenue.

Read more on variety.com
The website starsalert.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA