Todd Spangler NY Digital EditorApple is holding off on its requirement that app developers get opt-in permission before tracking iPhone users, which had been set to go into effect with the release of iOS 14 this fall.
After complaints from partners, the tech giant Thursday said it will delay that requirement until early 2021.Analysts said Apple’s postponement of the opt-in privacy requirements, specifically for access to the Identifier for Advertisers (IDFA), will give app publishers like Facebook, Snapchat and Zynga more time to comply with the new rules — and avoid a potentially sizable drop in Q4 ad revenue.
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