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AMC Theatres Launches First-Ever $25M+ National Ad Campaign With Nicole Kidman, “We Make Movies Better”

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In the wake of Disney’s record breaking Labor Day weekend with Shang-Chi and the Legend of the Ten Rings, the No .1 movie circuit in the world, AMC Theatres, is launching the first ever $25M+ multi-media ad campaign “AMC Theatres.

We Make Movies Better” featuring Oscar winner Nicole Kidman.It’s hard to think of the last time –or ever– when a national movie chain literally ran network TV spots to encourage those on the couch to get out, and head to the movies.

It is rather unprecedented, and AMC has booked a big star here. Kidman is a smart choice for the TV spots, aimed right at the older female demographic, who has been hesitant to return to cinemas during the pandemic.

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