BBC Platform Strategy plots rocket

AMC Networks’ New Chief Plots Streaming Growth Strategy: ‘It’s Not Rocket Science’

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variety.com

Cynthia Littleton Business EditorAMC Networks hopes to mark a new beginning in the coming year as it prepares for some very big goodbyes.AMC is preparing to leverage the marketing platform provided by three buzzy series finales — AMC’s “The Walking Dead” and “Better Call Saul” and BBC America’s “Killing Eve” — to drive awareness and subscribers to its growing suite of streaming services, from drama-centric AMC Plus and SundanceNow to the niche-targeted Acorn TV, ALLBLK and Shudder.The company aims to gradually remake itself from a cable TV programmer to a content producer and platform operator, supplying its streaming services with high-end shows.

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