Todd Spangler NY Digital EditorMarketing veteran Ukonwa Ojo has been named CMO of Amazon’s Prime Video and Amazon Studios, joining the ecommerce giant’s entertainment division from chief marketing post at MAC Cosmetics.Ojo is responsible for leading global brand and originals marketing, reporting directly to Mike Hopkins, SVP of Prime Video and Amazon Studios, who joined the company in February.
She takes over the CMO role from Andy Donkin, who will be moving into a new, unspecified position at Amazon, according to a memo Hopkins sent announcing Ojo’s hire.“As an award-winning marketer, Ukonwa has a fantastic two-decade track record as a builder of top global brands,” Hopkins wrote in the memo.
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