Amazon has set broadcast crews and other programming on Prime Video and Twitch for what it is billing as a week-long “NFL Holiday Blitz.”The spree of football starts today and runs through Saturday’s exclusive stream of the San Francisco 49ers-Arizona Cardinals game, which will mark a milestone for Amazon.
The company has steadily ramped up its sports offerings in recent years, part of an effort by several major tech firms to leverage the tune-in potency of live game coverage.On Christmas Day, Prime Video and Twitch (the gaming-centric streaming platform Amazon acquired in 2014) will offer streams of the Minnesota Vikings-New Orleans Saints game.
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