Amazon today unveiled its first Amazon-built smart TV along with its latest Fire TV device as the streaming wars in all their iterations continue to ramp up.Roku currently has its interface on more than a third of U.S.
TV sets.The 4K Ultra HD sets — called the Amazon Fire TV Omni Series – features hands-free voice controls via Alexa and starts at $409.99.
A slightly lower priced Fire TV-4 Series starts at $369.99.“We’ve reimagined what a TV can do by building it with two of our most popular experiences at the core,” said Daniel Rausch, Vice President, Amazon Entertainment Devices and Services, calling the sets a way to “make controlling your TV faster, simpler, and more natural.” The TV licensing is also great way for Amazon to boost its
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