Andreas Wiseman, Tom Grater Few North American film markets have taken place amid such tumult as this year’s virtual AFM. If it’s not the deadly pandemic, it’s the excruciatingly tense U.S election and its fallout.Will the industry be able to pull itself away from CNN for a minute to focus on the event? “Last week it was very challenging to focus on AFM projects,” said one market regular. “Hopefully, the election will become background noise.
Market attendees are like professional athletes: extremely focused on the prize. None of us can afford to be too distracted.”“I don’t think it will factor too much into business,” said another LA-based exec. “It’ll be a talking point on every zoom call but I think people are worn out and will welcome.
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