Aerin Lauder's Best Career Advice Came From Her Grandmother
glamour.comlike it's her job, but because it is her job.That job is brand founder of AERIN, the lifestyle luxury brand that specializes in curated collections of beauty, fashion, and home décor.
This summer, the company celebrates 10 years with the launch of its newest fragrance, , a fresh rose scent with notes of Italian bergamot, blackcurrant, geranium, pink pepper, and more."My desk is covered in fragrance,” Lauder says. "I've already put Joyful Bloom on 12 times since this morning, but I do it all day long.
I love it. To me, it lifts my spirits. It wakes me up."Courtesy of brandListening to Lauder talk about her newest fragrance is incredibly soothing, and it's no wonder: Her grandmother was the late Estée Lauder, that to this day is worth nearly $100 billion.
Aerin spent 25 years working at the mothership before branching out on her own. Now, ten years later, she's built a devoted following and four brick and mortar stores.
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