Taylor Alison Swift is an American singer-songwriter. She is known for narrative songs about her personal life, which have received widespread media coverage. At age 14, Swift became the youngest artist signed by the Sony/ATV Music publishing house and, at 15, she signed her first record deal.
Her 2006 eponymous debut album was the longest-charting album of the 2000s in the US. Its third single, "Our Song", made her the youngest person to single-handedly write and perform a number-one song on the Billboard Hot Country Songs chart. Swift's second album, Fearless, was released in 2008.
Buoyed by the pop crossover success of the singles "Love Story" and "You Belong with Me", it became the US' best-selling album of 2009 and was certified diamond in the US. The album won four Grammy Awards, and Swift became the youngest Album of the Year winner.
Adele and other album campaigns that thought outside of the box
officialcharts.comWhere pop stars go, album campaigns follow. They're part and parcel of standard promotion for a body of work released commercially.
You'll see adverts on the telly, posters on the tube and maybe even your favourite pop star performing on a prime-time TV show.
But sometimes, things can get a little...creative. Take, for example, last week when mysterious projections of the number 30 appeared at seemingly random places around the globe.
Most people caught on straight away - that they were signs new music from Adele was imminent. But the mystery of the advert's meaning was secondary to their impact - they got everyone talking.
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