Ben Grossmann wants to marry the physical and the digital, exploring what he describes as a mirror world — a "connection between a physical place and a digital copy of that place, so that it becomes accessible to anyone, anywhere." The VFX vet is one of three Oscar winners who founded L.A.-based Magnopus, which has been innovating in areas like VR, AR and AI.
Combining these opens up the potential to create what he calls a "new kind of movie theater" or other immersive environments: "We've been working on creating a digital twin of a very large site that's a few square kilometers, so that it will exist both in a physical world that people can go to and in a digital copy of that world that people can go to," he says of the site whose.
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