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Paul Buccieri New York Tv Advertising Upfront 2020 Paul Buccieri New York

A+E Plans ‘Virtual’ Upfront Meetings as Coronavirus Concerns Grow

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variety.com
variety.comvariety.com:

A+E Networks said it would cancel the live presentation it had scheduled March 25 as part of the industry’s annual “upfront” ad-sales market, a move that will likely spur concern about whether any of the glitzy showcases will take place as New York and the world grapple with the spread of the coronavirus and growing health and safety concerns.

A+E, a joint venture of Walt Disney and Hearst Corp., said it would instead schedule “virtual” presentations to media-buying agencies and clients over the course of the week of March 23. “The health, safety and well-being of our clients, colleagues and our industry is our top priority.

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