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Shirley Halperin

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25 Years After Jerry Garcia’s Death, the Grateful Dead Is Bigger Than Ever

06.08.2020 - 21:25

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variety.com

variety.com:

Shirley Halperin Executive Editor, MusicIt’s been 25 years since the Grateful Dead played their last show at Chicago’s Soldier Field on July 9, 1995.

A month later, on Aug. 9, founding member and idolized frontman Jerry Garcia was dead of a heart attack. But the music never stopped, and in the decades since, Garcia’s legend has grown — and so has the business of the Dead, which has become a premier brand to partners in apparel (James Perse) and footwear (in July, a Grateful Dead Nike sneaker series sold out instantly, with shoes now going for thousands on eBay), furniture and decor, accessories and even beauty products (vegan Grateful Dead deodorant, anyone?).But perhaps the best gauge of the Dead’s post-Jerry boom is the number of.