The Interactive Advertising Bureau is strongly recommending that presenters at its annual NewFronts event move to streaming-only productions amid concerns about the spread of coronavirus.
The group, which is set to hold NewFronts April 27-May 6 in New York, said "we will enable all presenters to stream your NewFronts presentations to the audiences you invite, giving your unique multimedia content, services and technology the widest possible exposure among qualified buyers in the U.S.
and abroad." In response, YouTube has said it will move its Brandcast showcase, in which executives tout new content and products to advertisers and press, into a digital-first event. "Out of an abundance of caution for the health and safety of our customers,.
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