the German marque's Up! quickly became the darling of every motoring magazine. They loved it. In 2012, it was voted World Car of the Year – and it’s easy to see why.
It may be as practical as a T-shirt and frugal as a mouse but let’s focus on the market segment in which this car is overlooked: multi-millionaires and even billionaires.I’m doing this because there comes a point in a person’s life when they have so much money that they don’t need to own a big, expensive car or helicopter to prove that they have much dosh.The CEO of Facebook has driven a Golf GTI.
The CEO of Ikea had an old Volvo 240. Billionaire Warren Buffett bought a mid-range Cadillac XTS.Therefore, the driveways of the Uber-rich are where I believe the Volkswagen Up!.
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