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WATCH: Wedding dress designer burns collection to highlight industry plight
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peoplemagazine.co.za
peoplemagazine.co.zaThe Covid-19 pandemic has had a massive impact on the global economy, with thousands of businesses facing closure or significant staff retrenchment.
In Italy, the country’s two-month lockdown has taken its toll on local businesses, including the once-thriving wedding industry.
A wedding dress designer from Italy’s southern Apulia region of Lecce believes that the Italian government’s strict regulations on social gatherings are hurting the industry, and staged a protest by burning part of his 2020-2021 collection.
In a statement on his Facebook page, wedding dress designer Pietro Demita and his business co-owner Silvana Persano thanked the supporters of Diamond Couture, and explained the motivation behind his ‘extreme’ stunt. “It wasn’t easy
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