Also Read: Warner Bros Kids President Tom Ascheim to Oversee Harry Potter Franchise“Since we founded GBE in 2018, our laser focus has been to develop and move our incredible brands and franchises even closer to our fans and become an organic part of their lives,” Lifford said. “A key component of this plan is effectively communicating directly with our various audiences, and we’re excited to have Blake joining the team to head up these efforts.
He’s got great instincts and a seasoned perspective and will help us take our communications strategies to the next level.”Bryant was previously SVP of worldwide marketing and publicity at Warner Bros.
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