Nick Vivarelli International CorrespondentVox Cinemas, the highest-grossing exhibitor in West Asia, where it operates more than 600 screens, will focus on diversification next, while also continuing its geographical expansion plan, says Ignace Lahoud, CEO of Majid Al Futtaim Leisure (MAF), Entertainment and Cinemas, which operates Vox.“In the last two or three years, most of our growth has been focused on building and opening cinemas in Saudi Arabia.
We intend to continue expanding there, although probably not at the same pace.”Several analysts, including PwC, see Saudi as becoming a billion-dollar movie market.Variety is honoring Vox with its Achievement in Intl.
Exhibition Award. The company, operating in eight countries, is optimistic about its future in such markets as Kuwait and Egypt, with plans to bring cinema to rural areas and provide an affordable experience.
However, looking for new ways to diversify cinema-going experience continues to be an integral part of Vox’s business strategy.“Vox is very good at creating these special experiences,” says META Cinema Forum’s Leila Masinaei. “They have always been pioneers with selection of strategic locations, as part of MAF mall expansion projects, and deploying the latest technologies and advanced offerings.
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