Vox Aims to Be the Voice of Cinema in West Asia
Nick Vivarelli International CorrespondentVox Cinemas, the highest-grossing exhibitor in West Asia, where it operates more than 600 screens, will focus on diversification next, while also continuing its geographical expansion plan, says Ignace Lahoud, CEO of Majid Al Futtaim Leisure (MAF), Entertainment and Cinemas, which operates Vox.“In the last two or three years, most of our growth has been focused on building and opening cinemas in Saudi Arabia. We intend to continue expanding there, although probably not at the same pace.”Several analysts, including PwC, see Saudi as becoming a billion-dollar movie market.Variety is honoring Vox with its Achievement in Intl.