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Virus Speeds Asia’s Shift From TV to Online Video, Prioritizes Local Content (Report)
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variety.comPatrick Frater Asia Bureau ChiefThe video entertainment sector in Asia will shrink this year as the coronavirus and economic slowdowns weigh heavily on advertising revenues.
Many countries will not see recovery to 2019 levels for several years.The upheaval is accelerating the shift from the traditional TV and pay-TV sectors to over-the-top consumption and business that will increasingly go direct-to-consumer.The tectonic shifts were outlined by Vivek Couto, executive director of Media Partners Asia, and organizer of the APOS conference that kicked off Tuesday in virtual form.His “Playing Through the Pandemic” analysis forecasts Asia-Pacific advertising revenue dropping by 3%.
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