By Jake Kanter International TV Editor Viacom International Media Networks’ UK director of programs Ben Frow has spoken frankly about the network’s coronavirus challenges, revealing that he is “frightened” for the future and challenging producers to work harder on kickstarting production.
In an Edinburgh TV Festival event streamed over YouTube, Frow voiced his frustration over the fact that free-to-air network Channel 5’s advertising revenue has plummeted at the same time as viewing has increased during lockdown over the past six weeks. “It’s a f—–g pain in the arse,” he said, adding: “We have all these lovely viewers but you can’t make as much money from them.” But while there has been a short-term viewing boost, he has fears for the
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