Facing heightened competition in ad-supported streaming video, ViacomCBS-owned Pluto TV has launched a new branding campaign — its biggest to date — with plans to spend $30 million on the effort in 2020.
Pluto TV, a central plank in ViacomCBS’s overall streaming strategy, last year grew active monthly users 75% to 22.4 million in the U.S.
The service provides over 250 live streaming channels, organized into a TV-like channel guide. Now the media conglomerate wants even more users to flock to Pluto TV in a new marketing campaign with the tagline “Drop In.
It’s Free.” The marketing message is focused on the streaming service’s ease of use and zero cost to watch. The ads, which begin running March 2 on TV, billboards and digital, highlight
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