Brian Steinberg Senior TV EditorViacomCBS said second quarter profit rose as advertisers spent more robustly on its media assets and the company saw new revenue from a host of streaming initiatives.The New York owner of the CBS broadcast network, Showtime, Nickelodeon and the Paramount movie studio, said revenue rose 8% to $6.6 billion, fueled by gains in ad sales, fees from affiliates and streaming activity.
The company also said it added 6.5 million new streaming subscribers, to reach a total of more than 42 million, and unveiled a pact with rival Comcast Corp.
that will put the company’s Paramount Plus streaming service on venues owned by Comcast’s Sky in Europe.Click here to sign up for Variety’s free Media Earnings newsletter. “We.
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