Jill Goldsmith, Dade Hayes ViacomCBS CEO Bob Bakish Friday defended a strategy of licensing popular content to outside platforms even as it prepares to roll out streaming service Paramount+ in a fiercely competitive market.The company inked of series of lucrative licensing deals with Netflix and Amazon as well as WarnerMedia and NBCUniversal in 2019 and 2020 as an influx of well-funded streaming rivals hit the market – rivals, Disney in particular, that are aggressive in clawing back streaming rights or withholding titles from third parties.
As a result, some of the most-viewed shows on HBO Max and Peacock in the early going, South Park and Yellowstone, come from ViacomCBS.
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