EXCLUSIVE: In its latest push into the fast growing, red-hot crypto/NFT space, UTA has signed new client Rally and is working “to educate and inspire” creators, artists, celebrities and athletes to connect with fans on the platform.Rally, a fan engagement and monetization toolkit, is looking to expand more broadly in entertainment.
UTA Marketing, the agency’s consulting division, will spearhead the relationship and work alongside the UTA Digital Assets division (one of the first among major agencies to delve into the crypto/NFT space) to facilitate talent onboarding onto the platform.
The social tokens that Rally helps create are a kind of branded cryptocurrency for creators and others to build “sustainable, independent economies” with and
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