Dave McNary Film ReporterUniversal Filmed Entertainment Group has unveiled a multi-year agreement with Canada’s Cineplex chain to shorten the theatrical window and bring movies more quickly to the home.The pact, announced Friday, mirrors similar agreements that the studio reached on July 28 with AMC Theatres and on Nov.
17 with the Cinemark chain.Under the terms of the new agreement, Universal Pictures, Focus Features and DreamWorks Animation can put new movies on premium video-on-demand platforms in as few as 17 days.
Titles that generate at least $50 million in opening weekend ticket sales will have to play exclusively in theaters for 31 days, or five full weekends, before going to VOD.
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