Rebecca Davis editorUniversal Music Group (UMG) has appointed Cindy Gu as head of Astralwerks Asia, the company’s label division focused on electronic and dance music in the region.The label also announced Tuesday its first Asian artist signing: the Indonesian EDM group Weird Genius.
Their current track “Lathi” has reached the top of Spotify’s main chart in Indonesia and #2 on their global viral 50 chart.Founded in New York in 1993 and now based out of Los Angeles, Astralwerks counts artists like Illenium, Jonas Blue and Alison Wonderland among its roster.
It launched Astralwerks Asia at All That Matters last September in Singapore. UMG also announced a new Singapore-based Southeast Asia regional headquarters at that time.
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