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UK's 'cheapest supermarket' that's cheaper than Aldi and Lidl takes crushing blow

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Earlier this year a new supermarket chain launched in Britain that claimed to be '30% cheaper than Lidl and Aldi' opened in the UK.

The Mere opened its first store - with plans to open two more by the end of 2021. Its business model is based on being the cheapest, with goods stacked on pallets on the floor for customers to pick up as they shop.

Mere originally planned to open more than 300 stores in the UK over the next eight to ten years. READ MORE:Home Bargains in hot water with shoppers over 'offensive' message on Christmas jumper But now it's plans are being held up, according to The Grocer .

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