The British government has called on streaming giants including Netflix and Amazon to disclose viewing data for shows originated by UK public service broadcasters, including the BBC, ITV, Channel 4, and Channel 5.In a surprising intervention, ministers have agreed with a recommendation made by British Parliament’s Digital, Culture, Media and Sport Committee (DCMSC), which said in March that streamers should share top-line viewing data “to enable full analysis of PSB reach.”In its report on the future of UK public service broadcasting, the DCMSC said this data should be disclosed to both broadcasters and media regulator Ofcom.
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