EXCLUSIVE: The WWE is set to show off its media moves on Monday at both the NBCUniversal and Fox upfront presentations.It is hardly the first trip to the Madison Avenue ring for the wrestling circuit.
But compared with 2019, the last time the upfronts were held in person, the WWE will be point to even more evidence of its stature as a sponsor magnet engineered for the streaming era.At NBCU’s presentation to advertisers at Radio City Music Hall on Monday morning, WWE Raw Women’s Champion Bianca Belair and WWE superstar The Miz are both slated to speak.
At Fox’s afternoon event at Skylight on Vesey, Universal/WWE Champion Roman Reigns and WWE superstar Charlotte Flair will be two of the five Fox Sports figures in attendance.The activity follows the company’s strong quarterly financial report earlier this month, which showed a 27% upswing in total revenue as live events returned after the worst of the coronavirus pandemic.
The WWE’s 2021 licensing deal with Peacock, which integrated programming from the stand-alone WWE Network into NBCU’s service, is also showing signs of traction.
Read more on deadline.com
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